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The problem with most retail stores is they conduct business like it is 90’s. Times are changing
very fast. You need to change too.  Take a picture of the ring and text it to the customer. We try not to ask what she might like, and instead we go to her Facebook page or her Pinterest page to see what she likes.

45 IS THE NEW 25! We are living through the youthification of society. 45 year old women are acting like their 25 year old daughters. Taking selfies, tweeting. More women rather have a Pandora bracelet than a Diamond Tennis bracelet. The fastest growing segment of users on Facebook is 45 to 65 years old. Older people are acting like younger people more than ever before. This effects how we treat customers.