Grand Rapids, MI · Est. 1889

Custom Jewelry Design in
Grand Rapids, Michigan

Create a one-of-a-kind piece with Siegel Jewelers — Grand Rapids' premier custom jewelry designers since 1889. From sketch to finished piece, everything is crafted in-house by our master bench jewelers.

4.8★ Google Rating
539+ Reviews
Master Bench Jeweler On-Site
3D Design Technology

Our Process

How Custom Jewelry Design Works at Siegel

01

Consultation

Meet with our designers to discuss your vision, budget, metal preferences, and stone options. No commitment required.

02

Sketch & Design

Our designers create hand-drawn sketches and digital renderings for your approval before any metal is touched.

03

3D Modeling

We create a precise 3D model and wax casting so you can see and feel the exact proportions before fabrication.

04

Fabrication

Our master bench jeweler crafts your piece in-house using the finest metals and stones you've selected.

05

Setting & Finishing

Stones are set by hand, the piece is polished, and a final quality inspection is completed before delivery.

06

Delivery

Your one-of-a-kind piece is delivered with a certificate of authenticity and a complimentary appraisal.

Why Choose Siegel

Grand Rapids' Custom Jewelry Specialists

Everything Made In-House

Your custom piece never leaves our building. Our master bench jeweler crafts every piece from raw materials to finished jewelry.

3D Design Technology

We use advanced 3D modeling so you can see your piece before it's made. No surprises — only exactly what you envisioned.

Bring Your Own Stones

We work with customer-supplied stones, family heirlooms, and estate diamonds. Your memories, reimagined.

Free Design Consultation

Your initial design consultation is always free. We'll discuss your vision, budget, and timeline with no pressure.

Common Questions

Custom Jewelry FAQs

How much does custom jewelry design cost in Grand Rapids?

Custom jewelry pricing varies widely depending on the metal, stones, and complexity of the design. Simple custom work starts around $500, while elaborate designs with premium diamonds can reach $10,000+. We provide a detailed quote after your initial consultation — no surprises.

How long does custom jewelry take at Siegel Jewelers?

Most custom orders are completed in 3–6 weeks from design approval. Rush orders may be accommodated for an additional fee. We'll give you a precise timeline during your consultation.

Can I bring in my own stones for a custom setting?

Absolutely. We frequently work with customer-supplied stones — family heirlooms, estate diamonds, or stones purchased elsewhere. Our master jeweler will assess your stone and design a setting that showcases it beautifully.

Can you redesign or repurpose old jewelry in Grand Rapids?

Yes — repurposing heirloom jewelry is one of our most popular services. We can melt down old gold, reset stones, and create an entirely new piece that honors the original while fitting your modern style.

Do you do custom engraving in Grand Rapids?

Yes. We offer both laser and hand engraving on rings, pendants, watches, bracelets, and more. Personalized messages, dates, coordinates, fingerprints, and custom artwork are all possible.

Start Creating

Design Your Dream Piece

2845 Lake Eastbrook Blvd SE, Grand Rapids, MI 49512
Mon–Fri 10am–5:30pm · Sat 10am–3pm

4.8 · 538+ Google Reviews
See All Reviews
Koli Mitogo

Koli Mitogo

I've been to many jewelry stores over the years, but Siegel Jewelers is in a class of their own. The staff remembered my name on my second visit, helped me find the perfect anniversary gift within my budget, and even gift-wrapped it beautifully. This is what shopping should feel like.

2 weeks ago

Sarah M.

Sarah M.

My fiancé proposed with a ring from Siegel and I couldn't be more in love with it. The diamond is absolutely stunning and the setting is exactly what I'd always dreamed of. The team helped him pick something perfect without me knowing — they really listened to what he described about my style.

1 month ago

James K.

James K.

Brought in a family heirloom ring for repair and restoration. The craftsmanship on the repair was impeccable — you can't tell it was ever damaged. They also cleaned and polished it at no extra charge. The ring looks better than it has in decades.

3 weeks ago

Emily R.

Emily R.

I was completely overwhelmed trying to choose an engagement ring on my own. The team at Siegel spent two hours with me, never rushing, explaining every option. I left with a ring I'm obsessed with and a much better understanding of diamonds. Worth every penny.

2 months ago

Michael T.

Michael T.

Six generations of family ownership shows in every interaction. The knowledge, the care, the attention to detail — it's unlike any other jewelry store I've visited. They treated my $800 purchase with the same respect as someone spending $8,000.

5 months ago

Amanda B.

Amanda B.

The custom design process was incredible. They took my rough sketch and turned it into the most beautiful ring I've ever seen. The CAD preview was spot-on, and the finished piece exceeded my expectations. I get compliments every single day.

3 months ago

Brian W.

Brian W.

I've been a Siegel customer for 15 years. Every purchase has been perfect, every repair flawless, every interaction warm and professional. This is the only jewelry store I'll ever recommend to friends and family in Grand Rapids.

6 weeks ago

Natalie R.

Natalie R.

I brought in my grandmother's ring to be redesigned into something I could wear every day. The custom design team was incredible — they kept the sentimental stones and created something modern and stunning. I cry every time I look at it.

4 months ago

Tom H.

Tom H.

Bought my wife's engagement ring here 20 years ago and just came back for our anniversary. The service is exactly the same — warm, knowledgeable, and never pushy. A true Grand Rapids institution.

7 months ago

Lindsey P.

Lindsey P.

I was nervous about buying jewelry for the first time but the team made me feel so comfortable. They explained everything about the 4 Cs, showed me options in my budget, and never made me feel judged. Left with a gorgeous necklace and a huge smile.

3 weeks ago

Marcus D.

Marcus D.

The Sunshine Guarantee alone sold me — but the experience sealed it. The staff spent over an hour with me, never rushing, helping me find the perfect ring for my proposal. She said yes, and we're both obsessed with the ring.

1 month ago

Carrie S.

Carrie S.

Siegel resized my ring same day and cleaned it for free while I waited. The jeweler even pointed out a prong that was starting to wear and fixed it at no charge. This is what real customer care looks like.

2 months ago

Derek & Jenna F.

Derek & Jenna F.

We designed our wedding bands completely from scratch. The process was so fun — they walked us through every metal, every finish, every engraving option. The final result was beyond what we imagined. Truly one-of-a-kind.

8 months ago

Patricia L.

Patricia L.

I've been shopping at Siegel for 30 years and the quality has never wavered. My daughter just got engaged and of course we went straight to Siegel. Watching her try on rings in the same store where I bought my own was a very special moment.

5 months ago

Ryan O.

Ryan O.

I was completely lost when it came to buying an engagement ring. The team at Siegel walked me through everything with zero pressure. I ended up with a GIA-certified diamond that was better quality and lower price than anything I'd seen online. Couldn't be happier.

6 weeks ago

Koli Mitogo

Koli Mitogo

I've been to many jewelry stores over the years, but Siegel Jewelers is in a class of their own. The staff remembered my name on my second visit, helped me find the perfect anniversary gift within my budget, and even gift-wrapped it beautifully. This is what shopping should feel like.

2 weeks ago

Sarah M.

Sarah M.

My fiancé proposed with a ring from Siegel and I couldn't be more in love with it. The diamond is absolutely stunning and the setting is exactly what I'd always dreamed of. The team helped him pick something perfect without me knowing — they really listened to what he described about my style.

1 month ago

James K.

James K.

Brought in a family heirloom ring for repair and restoration. The craftsmanship on the repair was impeccable — you can't tell it was ever damaged. They also cleaned and polished it at no extra charge. The ring looks better than it has in decades.

3 weeks ago

Emily R.

Emily R.

I was completely overwhelmed trying to choose an engagement ring on my own. The team at Siegel spent two hours with me, never rushing, explaining every option. I left with a ring I'm obsessed with and a much better understanding of diamonds. Worth every penny.

2 months ago

Michael T.

Michael T.

Six generations of family ownership shows in every interaction. The knowledge, the care, the attention to detail — it's unlike any other jewelry store I've visited. They treated my $800 purchase with the same respect as someone spending $8,000.

5 months ago

Amanda B.

Amanda B.

The custom design process was incredible. They took my rough sketch and turned it into the most beautiful ring I've ever seen. The CAD preview was spot-on, and the finished piece exceeded my expectations. I get compliments every single day.

3 months ago

Brian W.

Brian W.

I've been a Siegel customer for 15 years. Every purchase has been perfect, every repair flawless, every interaction warm and professional. This is the only jewelry store I'll ever recommend to friends and family in Grand Rapids.

6 weeks ago

Natalie R.

Natalie R.

I brought in my grandmother's ring to be redesigned into something I could wear every day. The custom design team was incredible — they kept the sentimental stones and created something modern and stunning. I cry every time I look at it.

4 months ago

Tom H.

Tom H.

Bought my wife's engagement ring here 20 years ago and just came back for our anniversary. The service is exactly the same — warm, knowledgeable, and never pushy. A true Grand Rapids institution.

7 months ago

Lindsey P.

Lindsey P.

I was nervous about buying jewelry for the first time but the team made me feel so comfortable. They explained everything about the 4 Cs, showed me options in my budget, and never made me feel judged. Left with a gorgeous necklace and a huge smile.

3 weeks ago

Marcus D.

Marcus D.

The Sunshine Guarantee alone sold me — but the experience sealed it. The staff spent over an hour with me, never rushing, helping me find the perfect ring for my proposal. She said yes, and we're both obsessed with the ring.

1 month ago

Carrie S.

Carrie S.

Siegel resized my ring same day and cleaned it for free while I waited. The jeweler even pointed out a prong that was starting to wear and fixed it at no charge. This is what real customer care looks like.

2 months ago

Derek & Jenna F.

Derek & Jenna F.

We designed our wedding bands completely from scratch. The process was so fun — they walked us through every metal, every finish, every engraving option. The final result was beyond what we imagined. Truly one-of-a-kind.

8 months ago

Patricia L.

Patricia L.

I've been shopping at Siegel for 30 years and the quality has never wavered. My daughter just got engaged and of course we went straight to Siegel. Watching her try on rings in the same store where I bought my own was a very special moment.

5 months ago

Ryan O.

Ryan O.

I was completely lost when it came to buying an engagement ring. The team at Siegel walked me through everything with zero pressure. I ended up with a GIA-certified diamond that was better quality and lower price than anything I'd seen online. Couldn't be happier.

6 weeks ago

Koli Mitogo

Koli Mitogo

I've been to many jewelry stores over the years, but Siegel Jewelers is in a class of their own. The staff remembered my name on my second visit, helped me find the perfect anniversary gift within my budget, and even gift-wrapped it beautifully. This is what shopping should feel like.

2 weeks ago

Sarah M.

Sarah M.

My fiancé proposed with a ring from Siegel and I couldn't be more in love with it. The diamond is absolutely stunning and the setting is exactly what I'd always dreamed of. The team helped him pick something perfect without me knowing — they really listened to what he described about my style.

1 month ago

James K.

James K.

Brought in a family heirloom ring for repair and restoration. The craftsmanship on the repair was impeccable — you can't tell it was ever damaged. They also cleaned and polished it at no extra charge. The ring looks better than it has in decades.

3 weeks ago

Emily R.

Emily R.

I was completely overwhelmed trying to choose an engagement ring on my own. The team at Siegel spent two hours with me, never rushing, explaining every option. I left with a ring I'm obsessed with and a much better understanding of diamonds. Worth every penny.

2 months ago

Michael T.

Michael T.

Six generations of family ownership shows in every interaction. The knowledge, the care, the attention to detail — it's unlike any other jewelry store I've visited. They treated my $800 purchase with the same respect as someone spending $8,000.

5 months ago

Amanda B.

Amanda B.

The custom design process was incredible. They took my rough sketch and turned it into the most beautiful ring I've ever seen. The CAD preview was spot-on, and the finished piece exceeded my expectations. I get compliments every single day.

3 months ago

Brian W.

Brian W.

I've been a Siegel customer for 15 years. Every purchase has been perfect, every repair flawless, every interaction warm and professional. This is the only jewelry store I'll ever recommend to friends and family in Grand Rapids.

6 weeks ago

Natalie R.

Natalie R.

I brought in my grandmother's ring to be redesigned into something I could wear every day. The custom design team was incredible — they kept the sentimental stones and created something modern and stunning. I cry every time I look at it.

4 months ago

Tom H.

Tom H.

Bought my wife's engagement ring here 20 years ago and just came back for our anniversary. The service is exactly the same — warm, knowledgeable, and never pushy. A true Grand Rapids institution.

7 months ago

Lindsey P.

Lindsey P.

I was nervous about buying jewelry for the first time but the team made me feel so comfortable. They explained everything about the 4 Cs, showed me options in my budget, and never made me feel judged. Left with a gorgeous necklace and a huge smile.

3 weeks ago

Marcus D.

Marcus D.

The Sunshine Guarantee alone sold me — but the experience sealed it. The staff spent over an hour with me, never rushing, helping me find the perfect ring for my proposal. She said yes, and we're both obsessed with the ring.

1 month ago

Carrie S.

Carrie S.

Siegel resized my ring same day and cleaned it for free while I waited. The jeweler even pointed out a prong that was starting to wear and fixed it at no charge. This is what real customer care looks like.

2 months ago

Derek & Jenna F.

Derek & Jenna F.

We designed our wedding bands completely from scratch. The process was so fun — they walked us through every metal, every finish, every engraving option. The final result was beyond what we imagined. Truly one-of-a-kind.

8 months ago

Patricia L.

Patricia L.

I've been shopping at Siegel for 30 years and the quality has never wavered. My daughter just got engaged and of course we went straight to Siegel. Watching her try on rings in the same store where I bought my own was a very special moment.

5 months ago

Ryan O.

Ryan O.

I was completely lost when it came to buying an engagement ring. The team at Siegel walked me through everything with zero pressure. I ended up with a GIA-certified diamond that was better quality and lower price than anything I'd seen online. Couldn't be happier.

6 weeks ago