THE COOL ORIGIN STORY
In 1541 the
Protestant Reformation movement was exploding in Switzerland, lead by John Calvin. John limited luxuries including jewelry. What we're jewelers to do!? Jewelers
decided to add jewels to watches because watches were considered a necessity not a luxury. These jeweled watches
became very popular and for the next 400 years Switzerland became known for watches.
Today Switzerland produces 95% of all watches over $1000. Having a SWISS watch adds value!
This story was told on my favorite marketing program. "The age of persuasion" By terry O'Reilly" check him out here. He is